Evaluation

FINAL DRAFT

Here's the final draft of my music video. It's been a long time coming, but here it is!

Edit of Music Video

Places My Texts Will Feature.

Digipak

I'd have my digipak sold in retailers like: HMV, Asda and Tesco nationwide. I'd also have my Digipak feature in local stores like Spin It Hull and Sound System Records. This will allow my product to easily circulate around the country at an affordable cost.

Globally, my product would be distributed through online stores for delivery like Amazon and Play.com. Having these worldwide links means that globalization can be easily achieved.

Advert

My advert would be featured in music magazines like NME, Juxtapoz, Mixmag and DJ Mag. Perhaps it would be featured in my AS coursework music mag 'Street' which focuses on Hip-Hop culture. Having my product advertised in a range of magazines means that the audience reach is far bigger.

Other places my advert might feature would be on bus stops and websites, targeting potential audiences wherever they are.

Digipak

Four Panel Digipak

Six Panel Digipak

I made the 4 and the 6 Panel Digipak because I wanted to have a special two versions. One normal ep and one with the video. This would be released at the same time, allowing consumers two options when purchasing the ep. The standard ep would be cheaper and the video ep would be more expensive than the latter.

Magazine advert

This is a Rough box diagram for the advert, based on the Blink-182 'Neighborhoods' advert.

I chose this layout as it was simple, with little text. I feel that this design is effective as it is straight to the point and is easy to read. This design also allows for the artwork to be clearly displayed so that audiences will easily recognise the album in stores.

Creating The Digipak

Creating A Logo

This is the original Beastie Boys logo from the 1986 album 'Licensed To Ill' The logo is bold and stands out. It is easily recognisable from a distance. The logo takes on the geometric style of the late 70's/early 80's that takes root from African patterns and style that were worn by many different artists of the time

 - like De La Soul

and A Tribe Called Quest

Here I took inspiration from this typical 80's bright, geometric pattern and began to create this logo. 

This is the design I came up with, based on the 80's geometric pattern. I like the design as it is bold and eye catching, which is the effect I am trying to achieve. I also like it because it has a nostalgic tone that older audiences will recognise. However, I think that there needs to be at least one other colour in the design to add some variety as there is a lot of pink here.

Poster Design

This is a rough idea for the my ancillary poster. The idea is that the items that are stolen from the Beastie Boys in the song are shown on the poster, but as outlines - to show they have been stolen and are missing. I am not too sure on this design, and may change it to something a bit more stylish and fits in with the 80's theme I'm going for.

Ancillary Text Ideas

Original Cover

My Interpretation of the cover.

The image here is taken straight from the video. I do not plan to use this image in the final product, this is just for design purposes

Existing Ancillary Texts - Beastie Boys

This cover takes an artistic approach on the cover, taking the album art style (To The Five Boroughs) as reference. The cover is bright and uses rather garish colours that catch the eye. In the sky, there are a series of analogue waves that represent the music and the glow from the sun. The cover has a shot of Manhattan, which is the hometown of the group. the image also links in with the title of the single 'An Open Letter To NYC' 

I like this cover as it s very 80's design, using bright colours and geometric shapes, similar to the design below. I think I'll incorporate some of the elements from this design into my product.

I like this pattern because of it's classic 80's geometric design. The colour scheme is bold, and it grabs your attention from a distance. I feel like I could incorporate this style of design into my ancillary text. This is because it fits in with the style of when the song was originally released in the mid 80's.

I like the 'Intergalactic' cover because it does not have the group feature anywhere on the cover. Instead, opts for an abstract piece that takes on the style of a comic book. However, I feel that the artist's identity needs to be established on the cover in order for the text to be identified in the hip-hop genre.

These Single covers demonstrate the kind of playful nature I wish to create with my ancillary texts. I need to make use of bright colours, bold, striking fonts and a creative use of imagery. I especially like the bottom cover as it truly captures the childish nature of the group, while maintaining a bold, smart design.

I think that I will use the bottom design to come up with the initial format of my text.

Magazine Advert Conventions Analysis

Album Cover Analysis

Mock Time