Tuesday 25 November 2014

Locations For My Music Video

Health And Safety Grid


This grid highlights some of the obvious risks that could effect the safety of those participating. While the risk and level of injury isn't particularly high, it is worth considering the above factors and having some plans on how to deal with the injury of a cast/production member. 

Monday 24 November 2014

Storyboard & Animatic


This is without the intro, instrumental and outro - which are coming...

Wednesday 12 November 2014

Applying Narrative Theory To A Music

Daft Punk - Prime Time Of Your Life



Tim O’Sullivan
Argues all media texts tell some kind of story, usually about ourselves and our culture. If you look at this video it makes a statement on the impact of media on our lives. The media can create false perceptions of reality as we passively take on the ideology of the media institutions. This could be linked in with the Hypodermic needle theory that states we are a passive audience that takes in everything fed by the media.

Kate Domaille, the 8 Narrative types.
Of the 8 narrative types Domaille talks about, this video would fit the profile of ‘Cinderella’ – the dream comes true for the protagonist. In the video, the young girl sees everyone around her as skeletons, In the TV, pictures and memories. We see the girl go into these fantasies and interact with her skeleton family and friends. In the end, she cuts off her own skin and is seen within the TV image, joining her Skeleton companions.

Todorov’s Equilibrium
This theory can be applied to this video.
Equilibrium (Girl is in bed watching TV, living with family.)
Disequilibrium (Girl cuts off skin and dies)
Resolution (Girl enters the TV and join the Skeletons)

Todorov’s theory is useful for breaking down a narrative structure into three segments that allow audiences to understand the narrative.

Tuesday 4 November 2014

Conventions of Genre - Hip-Hop

Most videos that come from the Hip-Hop and related sub-genres of Rap ect. portray the artists in a similar way. The typical video in this genre would involve a live performance, either in a stage environment or out on the streets that the artist/group represent. The main purpose for these kinds of video is not only to showcase: money, status and fame. But to also inform the audience of issues that effect the artist/group that are often overlooked by the media.


Nas - One Love



The video for One Love starts with a young black male being chased, arrested and put in jail. On the outside, Nas writes letters to his friends in prison. The letters he writes inform the inmates of the events that have been happening on the street while they have been inside.

Nas - The World Is Yours



This video represents street culture in a positive light by representing Nas and his crew like kings. In this video there is no violence or deviant activity, just youths enjoying life. The overall message behind the video is to inspire the youth to take their life and make something of it. "The world is yours" to go out and be something.

Elements In Existing Videos