Monday, 9 February 2015

Creating A Logo


This is the original Beastie Boys logo from the 1986 album 'Licensed To Ill' The logo is bold and stands out. It is easily recognisable from a distance. The logo takes on the geometric style of the late 70's/early 80's that takes root from African patterns and style that were worn by many different artists of the time
 - like De La Soul

and A Tribe Called Quest


Here I took inspiration from this typical 80's bright, geometric pattern and began to create this logo. 



This is the design I came up with, based on the 80's geometric pattern. I like the design as it is bold and eye catching, which is the effect I am trying to achieve. I also like it because it has a nostalgic tone that older audiences will recognise. However, I think that there needs to be at least one other colour in the design to add some variety as there is a lot of pink here.





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